About Val
I am passionate about leaving a creative legacy through exceptional work, collaborative leadership, and innovative processes. With a strong background in creative direction, I’ve led, organized, and coordinated projects from concept to completion—whether in packaging and branding at Sierra Nevada Brewing Co. or maintaining workflow and communication across copywriting, design, UX, and photography teams at Lulus.com. I believe in fostering a culture that challenges and inspires everyone to reach their highest potential.
What I Do: Brand Identity Design, Creative leadership, Packaging Design, Mastery of Adobe/Microsoft suites, Art Direction, and Communication on both a one-on-one and group environment.
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Experience
Creative Project Manager / Graphics Manager | Aug 2014 – Present | Sierra Nevada Brewing Co.
Lecture in Design | Spring 2022 + Fall 2023 | California State University - Chico
Graphic Designer – Creative Team Lead | June 2009 - Aug 2019 | Lulus.com
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Education
Bachelors of Design — Visual Communication | 2004-2006 | University of California Davis
Graduated Cum LaudeBachelors of Art — Painting | 2002-2004 | University of California Santa Cruz. Transferred to specialize in design.
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Leadership
Chico Unified School District Advisory Board Member | Give curriculum feedback for programs that seek to place students in future creative careers.
Youth for Understanding REgional Volunteer | Vet potential host families in region and function and emergency contact. Most notable experience was needing to quickly send the placed student home when the lockdown started during the pandemic.

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